JUST BE YOUR SELFIE is a monumental neon status update rendered in cursive. Designed to initiate personal and shared, web-based experiences; this social sculpture is an iconic contemporary work of real-time internet art embedded into an urban environment. Not necessarily a solid structure, or a pure concept; this slippery expression bridges the gap between existing in both the analog and digital realities we now accept as inseparable. See the work IRL in Occidental Park from June 1-Sep 15th, 2014 and use the hashtag #justbeyourselfie on Instagram, Twitter and Facebook. Check out the social impact of the project here.

We exist in an endless feedback loop of posts, memes, networked references and associative signifiers with no central tether except the expressions themselves. Capturing these sensations in a medium as unstable as their source instantly communicates the adrenal idea of "feeling some type of way." It's a method of transmuting our digital musings back into the handwritten form from which they came through analog alchemy. Chimerical neon tweets existing as long as the elements can support them. Or the servers continue to function. 

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